Event Poster Design

The Task: The challenge was to design a poster for a hypothetical event, a 2025 One Direction show at Xcel Energy Center. I wanted to move beyond just listing dates and locations, aiming instead to create a piece of memorabilia that fans would want to keep.

The Execution: Focusing on brand recognition and visual hierarchy, I decided to base my design on the band’s “early-era”, which defined them during their initial popularity. This design style helps build a sense of nostalgia among old fans. The intent was to create both an informational poster and a piece of memorabilia for the fans. I drew on popular design styles of the early 2010s and used Adobe InDesign and Photoshop to design each of the individual elements.