Stonehouse Catering
Stone & Oak
One of my larger professional projects was with Stone & Oak and Stonehouse Catering, a catering company and fine dining restaurant in White Bear Lake. I focused on both web design and social media for the company. Below are a few examples of social media, web design, and brand creation. Stonehouse Catering:
The Task: I led a brand identity refresh for the company’s 15th anniversary. I collaborated directly with ownership to create a comprehensive brand identity. The goal was to modernize the presence of Stonehouse Catering to align with the brand while maintaining continuity of the original brand.
The Execution: Starting with the logo, I used my experience in Adobe Illustrator and InDesign to align with the vision the CEO wanted for the company. I then translated the logo and brand kit to web format, redesigning the company website to optimize the user journey. I also implemented outreach strategies and built connections with vendors in similar fields.
The website can be found here.
Stone & Oak:
The Task: I managed the digital presence of Stone & Oak, a fine dining restaurant and sister brand to Stonehouse Catering. My objective was to create a consistent, elevated brand image through the launch of the restaurant. I focused on community outreach and gaining online traction to bring clientele to the new restaurant.
The Execution: I created a social media strategy, maintaining a consistent posting schedule, increasing engagement, and client interactions. Through both my website management and social media design, I directed and executed brand photography that aligned with the restaurant's identity and matched pre-existing photography for the restaurant.
To view the full Instagram page, click here.
Example Instagram post and photography:
