The Task: I produced social media strategy and brand identity research for Tammy Brice Creative, a professional headshot photographer in the Twin Cities. The brand wanted to improve their digitial presence, establishing a clean and professional image and highlighting post consistency. I was also resposible for conducting market research on outreach opportunities for the brand.

The Execution: I worked closely with the photographer to produce content that aligned with her creative vision, creating a cohesive digital content plan. I implemented a strict social media schedule using Later, optimizing engagement. I sat in and assisted with studio sessions to gain insight into the brand identity and film behind-the-scenes content. I maintained a consistent feedback loop with the photographer, consistently seeking improvement opportunities.

The full Instagram is linked on the right.

Project scope: March 2025-October 2025